How Obesity can be fought with Apps in our Smartphone

Mobile phones have taken over nearly every aspect of our lives these days. Their task is helping us communicate, storing our music libraries, tracking our workouts and so much more. In fact, app developers have become particularly effective at honing on specific issues and designing top-notch apps to help people live simpler lives, so it should be no surprise that apps are also coming in handy when it comes fighting obesity epidemic in our country.

Workout Apps

Hiring a personal trainer can be an extremely costly investment. For many people, this option is off the table due to cost and availability combined. However, there are tens of thousands of free and low-cost workout apps available on the app store today. For less than $5 you can download a complete workout tracker that sets up customized routines based on your weight loss goals, encourage you through your workout, and even demonstrates how to perform particular exercises if you are unsure of yourself. Some of these apps also include premium features that hook you up with a virtual personal trainer to monitor your progress over time. This has made the weight loss journey more accessible to many people and allows them to find a program that is just right for them without spending hundreds of dollars on trainers.

Some of the top performing apps today are actually gamified workouts that encourage the user to get up and move without the harsh attitude that usually comes with working out in a gym. Many of these exercise games are made for use at home, or outside in nature so that users can enjoy stress-free workouts away from prying eyes. This has been particularly effective for those who are too self-conscious for mainstream gyms.

Meal Tracking Apps

A close companion to the workout apps mentioned above is meal tracking apps. There is also a huge array of meal trackers available, ranging from very simple to very complex. Some are designed specifically for counting calories, while others are designed for healthy eating on-the-go, allowing you to search for fast food menus and add your meals instantly. These apps add up your daily intake, give you feedback on your macro and micronutrients, and alert you if you have taken in too much during the day. Some of these apps also have tools to track your water intake or offer you helpful recipes if you are coming up short in one area of the food pyramid. Obviously, making healthy eating as simple as opening an app has been a dream come true for advocates working to prevent obesity.

Meal Planning Apps

Meal planning apps have also had a big impact in the fight to end obesity. By planning healthy meals in advance, users are more likely to stick to a diet and see it through. Meal planning apps have become extremely popular as consumers seek ways to make eating at home as simple as going through the drive-through. These apps offer menu selections based on different dietary needs, as well as complete recipes and tips for creating your own plans.

Behavior Modification Apps

All of the above apps play a role in reducing obesity, but they are also used by the general public. However, there is a new class of app that is designed specifically for modifying behaviors related to obesity itself. These apps are gathering intensive data on the user including everything from calories to blood sugar. In addition, they track the user’s eating trends to identify red flags that indicate over-eating and what triggers it. These apps are combining mobile phone data with smartwatch data and other user activities to build a complete health picture of the patient and provide individualized solutions. Once this information has been gathered and compiled, the app can go to work, alerting the user when it believes that there is a risk of over eating or diverting the user’s attention to some other activity that will help them form a more productive habit. This method of forming healthier habits is the best way to prevent a patient from gaining weight in the future and seeing positive long-term results.

All of these apps show that mobile app developers are seeking ways to merge their technology with better health outcomes. We are at the cutting edge of innovation, and the healthcare industry is seeing a huge boost in patient-oriented apps that help users take better care of themselves between appointments. This trend has been especially empowering for those who have struggled with lifelong obesity and now have a pocket-sized mentor to guide them through their weight loss journey. App developers all around are jumping at the chance to change the world and leave a lasting impact on family health.

Ways to Increase Business in a Weight Loss Clinic

Danny had tried every modern diet available and could probably write a book about it. If a weight loss program featured on TV or was mentioned at the gym, he had most likely tried it. However, he never succeeded until he joined a weight loss clinic. Most customers choose between weight loss program sources according to what they want as opposed to what they need. This is because most people believe in reducing food consumption and exercising as the perfect way to lose weight.

Weight loss clinics, however, offer different programs altogether with the aid and supervision of doctors. To get customers like Danny, increasing business in a weight loss clinic means giving customers what they want as well as what they need and become widely visible to all sort of customers. So let’s take a look at the techniques that can increase business for weight loss clinic.

  1. Marketing

Every business or service provider such as weight loss clinic needs marketing. But to be effective, they have to reach their target audience efficiently. Internet marketing is a growing trend that has gained root as the number of Internet users increases; it allows businesses to gain visibility and get in front of targeted audiences. The generation Z especially spends most of its time online. Putting marketing efforts where they can be seen guarantees business because there is someone always thinking about losing weight.

Therefore, a weight loss clinic should invest strategically in internet marketing so they are able to reach more targeted customer while getting the best return on their investment. The best approach to internet marketing would be to start with paid marketing which is also known as Pay Per Click while simultaneously running SEO campaign, both of these services are offered by a firm like Webs Union.

  1. Creating variety

Most customers want an easy, enjoyable way to lose weight. In addition to providing what they need, an insightful business that wants to grow should also provide what they think the customer needs. New products like spa products, skin care products, aromatherapy, and few other products can increase revenue when they appeal to the customer. Weight loss clinic’s staff should know how to cross-sell additional items with the main item a customer is looking for.

  1. Controlling attrition

Attrition can occur due to satisfaction with a business’ products leading to weight loss goal achievements or a disappointment like in Danny’s case. Increasing business means countering attrition by mostly using satisfied customers as sales people. Irresistible discounts and a personal touch should encourage dropouts. Maintenance programs and recognition will motivate existing customers who act as marketers for a business mainly through referrals.

  1. Establishing partnerships and cross promotions

Beneficial partnerships for a weight loss clinic can be with local doctors, bridal boutiques, cosmetic & beauty shops, local gyms, and many others. Compensating partners gives them the incentive to get more people involved. The best way to compensate is by cross promoting each other’s products and services. It not only reduces cost but leads to a wider target audience. Networking with professionals brings credible exposure that will get customers trooping to a business.

  1. Hosting events and webinars

Live events are known to draw the most attention from viewers or attendees, as they are considered authentic and not scripted in any way. Tools like Facebook Live offer webinar services that are simple to use and not costly at all. Weight gain and loss information topics or other related topics of interest should be discussed at these events. Inviting people to attend or marketing prior to events attracts potential customers who may get interested.


Attracting new customers is not everything. A business must also possess critical skills to survive in an industry. It is good to always keep abreast of upcoming trends, products, and services.