WLS Lifestyles Magazine - Weight Loss Surgery Co-Morbidities2010-05-29T20:33:55Zurn:uuid:60a76c80-d399-11d9-b93C-0003939e0af6
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Searching for Answers: Tracking Obesity Awareness through Googleurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2010-05-29T20:33:55ZSearching for Answers: Tracking Obesity Awareness through Google
By:
Ron Sansone
Category: Weight Loss Surgery
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Obesity isn’t a vanity issue; it’s a health issue. Though looking good is never as important as feeling good, obesity is often dismissed as an aesthetic shortcoming. Excess body fat can have adverse effects on general health, but can we really see the problem staring back at us through the mirror?
Tracking awareness of obesity has traditionally been a challenge, but our understanding of obesity awareness is advancing due to new innovations in search engine monitoring. Thanks to search engine data collection, we now have a more complete picture of obesity awareness across the United States. This enables us to determine personal views on obesity by state.
Rising obesity rates are cause for concern as they’re frequently linked to heart disease and other health problems(1). Obesity contributes to cardiovascular disease, sleep apnea, degenerative arthritis, type-2 diabetes and certain types of cancer(2). While the link between obesity and these conditions is commonly known, people may not be making the connection on a personal level.
WEIGHT BY STATE
Even with all the light, diet, low fat and low carb options now available, the past 30 years have seen a dramatic increase in obesity in the United States. In 1980, the national average of obese adults was 15 percent. Today, that average exceeds 33 percent(3).
A 2009 study conducted by Trust for America’s Health and the Robert Wood Johnson Foundation found that 31 states possess adult obesity rates over 25 percent. Mississippi leads the pack, weighing in at 32.5 percent. And Alabama, West Virginia and Tennessee are not far behind. Colorado, in contrast, is the only state with an obesity rate below 20 percent(4).
It’s clear that there are states in which obesity is a concern. But are residents of these states aware of, or interested in, the problem of obesity?
Google Insights for Search(5) can provide answers. Developed by Google Labs, this analysis tool compares user searching patterns across specific regions, categories and time periods. By analyzing user search habits, we can identify how aware of or interested in obesity-related issues people are by state. Cross-referenced by actual statewide obesity rates, this awareness data can paint a picture of regional obesity perceptions.
According to Google Insights for Search, West Virginia (the third most obese state) showed the most interest in the search term obesity. Iowa and Kentucky demonstrated the next highest topical interest levels. While West Virginia and Kentucky have high obesity rates, they also display strong interest and awareness of the issue. Indiana, South Dakota, Michigan, Idaho, North Dakota, Mississippi and Delaware round out the top ten states interested in obesity based on Google Insights for Search data.
Exploring deeper topical search terms produces a similar list of states with interest in obesity –one that differs from the top ten most obese states. Other related search phases such as overweight, weight loss and weight loss treatment were examined.
Analysis of these keyword terms uncovers additional keywords with rising search interest, including childhood obesity, childhood obesity statistics and obesity rates. Increased interest in childhood obesity suggests a public desire to educate the youth on weight issues. Based on this finding, preventive actions such as diet and exercise may be a vital message to convey to parents to help them raise healthy children.
For individuals past preventive maintenance but receptive to corrective action, searches on weight loss treatments should be common, especially in the top ten states displaying obesity interest. The results were contrary to assumptions, however, suggesting low awareness of treatment options despite high awareness of obesity problems.
A lack of “treatment” searches could be a matter of perception. Users may not consider solutions for weight loss to be “treatments” but rather lump them together as “surgeries.” Solutions such as the Roux-en-Y gastric bypass, the sleeve gastrectomy and gastric banding are minimally invasive treatment options(6), and such procedures may need to be distinguished from more drastic bariatric surgery to promote awareness.
OBESITY AND WEIGHT LOSS TREATMENT AWARENESS
As shown through the Google Insights for Search data, many states with high obesity rates do, in fact, display high awareness of weight-related issues. Mississippi, Alabama, West Virginia, Kentucky, Michigan and Ohio are among the top ten most obese states, and all are active in searching for obesity-related terms.
While this indicates a positive trend in awareness among those with obesity issues, there are still high-obesity rate states lacking awareness of the statewide problem. And still others lack awareness of weight loss surgery treatment options. These states may not be receiving such critical information in manner that speaks to their concerns.
Along with the risks of obesity, tools for prevention and knowledge of available treatment options must be communicated at the regional level. Bariatric centers and treatment providers would do well to geo-target their messages to appropriate regions through advertising and educational campaigns. Though solutions to the problem exist, awareness of them is not as high as awareness of the issue itself. Until the right guidance is successfully conveyed to, or found by, the appropriate audience, obesity rates will continue to grow.
“U.S. Obesity Trends: Trends by State 1985–2008.” Center for Disease Control and Prevention. http://www.cdc.gov/obesity/data/trends.html
“Obesity.” Wikipedia. http://en.wikipedia.org/wiki/Obesity
“How Obesity Policies are Failing in America.” Trust for America’s Health. http://healthyamericans.org/reports/obesity2009/
“Obesity Rates Continue to Climb in U.S.” US News. http://health.usnews.com/health-news/diet-fitness/diabetes/articles/2009/07/01/obesity-rates-continue-to-climb-in-us.html
“Google Insights for Search.” Google Labs. http://www.google.com/insights/search/#
“Weight Loss Surgery Options.” http://www.realize.com/dtcf/pages/weight-loss-surgery-options.htm
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Printer FriendlyIn Dana’s Shoesurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2010-02-08T00:48:04ZIn Dana’s Shoes
By:
Lisa Samalonis
Category: Weight Loss Surgery
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Dana Erbayri is like so many people who have struggled with
weight for years. At 5’4,” 299 pounds, Dana says it upsets her that she has
trouble keeping up with her two young children. She also struggles to manage
her type 2 diabetes regimen. Recently, her doctor has doubled her dose
of insulin, and placed her on high blood pressure medication. Now, she
sees her doctor more frequently. “My doctor warned me that, at my present
weight, complications from my diabetes are only going to get worse,”
explains Dana. “So, I decided to undergo bariatric surgery.”
A Peek at the Process
As Dana strives to gain control of her diabetes, she wants to help others in the same situation.
So, she has decided to share her journey of weight loss surgery with the world by
allowing a film crew to follow her through the process.
Videos of Dana’s journey can be viewed on the web site Bariatrics4Diabetes.com/WLS.
This educational resource contains information and tools to help prospective patients begin
to resolve their diabetes through weight loss surgery.
“Understanding the process and knowing what to expect in advance may reduce those
fears or doubts that keep someone from proceeding,” she says.
Dana also wants to get the message out that surgery may be an effective option for
other people like her with type 2 diabetes. “My doctor has explained that in about 77%
of patients, diabetes completely disappears or treatment with medicine or insulin is no
longer needed,” she adds.
Support Along the Way
Even with her lack of success with many diets and recommended
exercise, surgery was not something Dana was
eager to pursue. “Even when I am hesitant, I continually find
support and encouragement to help me persevere,” says Dana.
One source of inspiration has been Pat Foster, a coordinator
at Dana’s medical center. Pat is an encouraging example,
because she herself had successful bariatric surgery 7 years
earlier. According to Dana, this strengthened her resolve.
Yet, Dana’s children are the ones who have really inspired
her to take action. “I cry my eyes out thinking I don’t want to
miss out on their lives because I’m too heavy, or because diabetes
hurts me. I have to lose the weight; I have to do it now.”
These feelings motivated Dana to attend an information
seminar at her local hospital, where she met Pat, the
bariatric coordinator. “Pat walked me through the risks and
benefits of surgery from an empathetic perspective,” says
Dana. “That’s a big help and something everyone who goes
through this needs. I’m not hesitant to call her if I have a
concern because I know she won’t look at me funny. She’s
been where I am.”
Pat relishes her role as a friendly driving force through the
process. “We all get to know the patient intimately. I’ll get to
know Dana so well that I’ll know what she’s thinking. Then,
I can respond to her questions before she even asks them.
That allows me to be her number one cheerleader,” Pat says
with a smile.
A First–hand Glimpse
“This surgery will enable me to be the person I want to be
– a person who isn’t afraid to speak in front of people, to
get on the dance floor, or to walk into her children’s school
without feeling self-conscious,” Dana says.
Still, every day, she says, concerns run through her head:
“How will I look? Will I change so much I regret it? Will
people think I took the easy way out? What if something
goes wrong in surgery? Can I get through the process of
preparing for surgery, paying for surgery? Will I be able to
stick to the diet changes?”
Dana’s videos provide a first-hand glimpse of her entire
journey – from contemplation and initial medical appointments
through surgery and beyond. Viewers will see how
Dana maintains the drive to handle setbacks and doubts
as she works toward her goal. By sharing Dana’s intimate
moments with family and counselors, viewers may find their
own inspiration and motivation.
The first episode of Dana’s videos, which is on the site now,
features Dana’s decision to have surgery and her family’s
reaction to the announcement. Remaining episodes will be
completed and placed on the site as she progresses through
her journey.
Subsequent episodes will show, among other motivating
milestones: Dana’s visits to a support group, counseling sessions
with her surgeon and a glimpse of the surgery itself—
how quickly it is done and how quickly Dana recovers—and
finally, the results of her surgery.
“This is my story,” says Dana. “I am one woman who has
chosen to make a change, to take back control.”
Hopefully, as she finds motivation, she will help motivate
you, too.
To follow Dana’s journey visit Bariatrics4Diabetes.com/WLS
Besides Dana’s videos, there is much more valuable information for you
at Bariatrics4Diabetes.com. Learn more about the connection between
bariatric surgery and diabetes, explore the various procedures and which
one may be right for you, and even locate a bariatric surgeon in your area.
Bariatrics4Diabetes.com has the resources and support you need for this
important change in your life.
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Printer FriendlyHeart Health Awarenessurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2010-02-08T00:17:11ZHeart Health Awareness
By:
Seth Margolies
Category: Healthy Living
BRIEF ARTICLE OVERVIEW: Leading cardiologist Dr. Nieca Goldberg, provides recommendations for maintaining a healthy heart and preventing heart disease.
For unlimited access to all magazine articles online, (click here to order)Having Bariatric Surgery Covered Based on Medical Evidenceurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2010-02-07T21:25:44ZHaving Bariatric Surgery Covered Based on Medical Evidence
By:
Lori Sperling Nevins, MSW, LCSW
Category: Weight Loss Surgery
With insight from Dr. Mitchell Roslin.
For unlimited access to all magazine articles online, (click here to order)Heart Health for Womenurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2009-11-02T16:15:11ZHeart Health for Women
By:
Seth Margolies
Category: WLS Lifestyles Fall 2009 Feature Articles
BRIEF ARTICLE OVERVIEW: Insight from a leading cardiologist, Dr. Nieca Goldberg.
For unlimited access to all magazine articles online, (click here to order)60 Reasons & Counting… Body Weight Linked to Diabetesurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2009-06-15T17:06:55Z60 Reasons & Counting… Body Weight Linked to Diabetes
By:
Louis J. Aronne, MD and Liam J. Burns
Category: Weight Management
BRIEF ARTICLE OVERVIEW: Small changes can produce positive healthy results and break the cycle of obesity related diseases.
For unlimited access to all magazine articles online, (click here to order)Can Bariatric Surgery Cure Diabetes?urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2009-05-01T20:57:03ZCan Bariatric Surgery Cure Diabetes?
By:
Liam Burns
Category: Weight Loss Surgery
BRIEF ARTICLE OVERVIEW: Nearly 1,000 diabetes, weight loss, and bariatric surgery specialists gathered in New York to find out.
For unlimited access to all magazine articles online, (click here to order)What's New in Weight Loss Surgery?urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2009-04-03T13:36:17ZWhat’s New in Weight Loss Surgery?
By:
Ioannis Raftopoulos, MD, Ph.D., FACS
Category: Weight Loss Surgery
BRIEF ARTICLE OVERVIEW: Dr. Raftopoulos discusses morbidly obese patients with fibromyalgia, infertility and pregnancy, is weight loss surgery an option for patients with BMI less than 35 and are you as strong as you were prior to weight loss surgery.
For unlimited access to all magazine articles online, (click here to order)Does Weight Loss Surgery Lower The Risk of Colorectal Cancer?urn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2009-03-27T22:51:18ZDoes Weight Loss Surgery Lower The Risk of Colorectal Cancer?
By:
Dr. Kent Sasse
Category: Weight Loss Surgery
Recent research shows promising results.
For unlimited access to all magazine articles online, (click here to order)Open Discussion: Weight Loss Surgery & Diabetesurn:uuid:1225c695-cfb8-4ebb-aaaa-80da344efa6a2008-08-08T14:32:13ZOpen Discussion: Weight Loss Surgery & Diabetes
By:
Seth Margolies
Category: Weight Loss Surgery
BRIEF ARTICLE OVERVIEW: Early studies show weight loss surgery has promising results effectively treating Type II diabetes.
For unlimited access to all magazine articles online, (click here to order)